Why Rich People Give
Gatsby has co-funded a research study by Theresa Lloyd, now published under the title 'Why rich people give'. This is the first UK research report into the attitudes towards philanthropy of wealthy people in the UK.
The publication is available through the Association of Charitable Foundations (ACF) http://www.acf.org.uk.
Details can also be found through Philanthropy UK http://www.philanthropyuk.org.