Gatsby is pleased to launch a new T-levels campaign, aimed at parents, carers and guardians of 11–16-year-olds, to highlight the benefits of the new qualification. The campaign aims to address the current low levels of awareness and understanding amongst parents, and ultimately to inspire them to consider T-levels as a great post-GCSE option for their child.
The new campaign materials have been developed and tested over the course of this year, utilising the universal insight that the relationship between parents and their teenagers can often be fraught… But T-levels – with their mix of classroom and workplace learning – is something they can both agree on. Finally.
Helping to launch the campaign in the wake of the excellent first set of T-level results this month, and ahead of GCSE results day, is a group of diverse ambassadors – The T-team – led by The Apprentice Star and father-of-two Tim Campbell. The T-team brings together a variety of first-hand T-level experiences, from students who have completed a T-level course, to employers who offer industry placements, to inspire parents to consider the benefits T-levels can bring and reassure them that they are a great option for their children after GCSEs.
Reflecting on the launch, Tim said:
“Last week marked the first ever wave of T-level graduates after the qualification launched two years ago. The results have been fantastic and it’s great to see the pride from both parents and students alike as many now consider their next steps into the world of work, higher education, or an apprenticeship.
The uncertainty of the pandemic has shown that it’s more important than ever for parents to feel they can turn to trusted people for accurate advice about their teenagers’ future. Gatsby’s research shows that parents turn to a mix of people when it comes to advice about their child’s post-GCSE options, with some putting their trust into the likes of careers advisors, employers, other parents and family.
Earlier in the year, I worked on a campaign to share the benefits and spread awareness of T-levels and now I’m delighted to be heading up the T-team. We’re here to help inform, reassure and motivate parents and students following results day by sharing our message of what T-levels have to offer teenagers.”