Education

Focus Areas

Good Career Guidance

Every young person needs good career guidance to make informed decisions about their future. Good career guidance is a necessity for social mobility: those young people without significant social capital or home support to draw upon have the most to gain from a strong career guidance system.

Yet, despite its importance, career guidance in this country has previously been criticised for being inconsistent and patchy. With the current transformation of technical education in England ensuring high quality technical pathways into rewarding career options, it is vital that good career guidance is embedded in education, so that young people will be better equipped to take their next step.

In 2013, Gatsby commissioned Sir John Holman to set out what career guidance in England would be like if it were good by international standards, resulting in the Good Career Guidance report. The eight Gatsby Benchmarks defined in the report serve as a framework for world-class careers provision and have been adopted as part of the Government's Careers Strategy, statutory guidance for schools and guidance for colleges. In addition, The Careers & Enterprise Company now supports the implementation of the Benchmarks in education with a national network of support, resources and targeted funding.

Since the initial pilot of the Benchmarks in the North East of England, we have sought to assess their effectiveness through research. This includes a four-year evaluation by the University of Derby, published in 2021, which found achievement of the Benchmarks had a positive impact on students' career readiness and GCSE attainment.

The eight Gatsby Benchmarks of Good Career Guidance are:

1. A stable careers programme
2. Learning from career and labour market information
3. Addressing the needs of each pupil
4. Linking curriculum learning to careers
5. Encounters with employers and employees
6. Experiences of workplaces
7. Encounters with further and higher education
8. Personal guidance

Click here to explore each Benchmark in detail.
Following consultation with colleges across England, the Benchmarks were modified to specifically align with the needs of young people in colleges.

As we look ahead to the next ten years of Good Career Guidance, we are embarking on a programme of analysis to ensure our work continues to deliver the greatest impact for all young people. Throughout 2023 we will conduct a programme of stakeholder engagement, consultation and research, including working closely with Government officials, with the results published in late 2024. You can find out more here.

Programmes

GOOD CAREER GUIDANCE: THE NEXT TEN YEARS

GOOD CAREER GUIDANCE: THE NEXT TEN YEARS

Much has been achieved in the decade since Gatsby’s Founder, David Sainsbury, first asked Sir John Holman to describe what world class careers guidance looks like. During this time, we have seen impressive innovation in careers activities from schools, colleges, and employers and the Benchmarks are now embedded at the heart of the careers system. As we look ahead to the next ten years of Good Career Guidance, we are embarking on a programme of analysis to ensure our work continues to deliver the greatest impact for all young people. During 2023 we conducted a programme of stakeholder engagement, consultation, and research, including working closely with Government officials. We will publish our findings in full in a report in late 2024.

Piloting the Good Career Guidance benchmarks

Piloting the Good Career Guidance benchmarks

After the publication of Sir John Holman's Good Career Guidance Report, which first set out the framework of eight Gatsby Benchmarks, we began working with the North East Local Enterprise Partnership (LEP) to pilot the framework in 16 schools and colleges. The pilot institutions were of varying types, sizes and Ofsted ratings and were challenged to work towards all eight Benchmarks over two years, with an evaluation tracking the impact of this activity until autumn 2019.

Embedding the Good Career Guidance benchmarks in schools and colleges

Embedding the Good Career Guidance benchmarks in schools and colleges

Good career guidance has never been more important. Changes in technology, the technical education system and in the labour market mean that the jobs available and the skills and qualifications needed to reach them are changing all the time. The COVID-19 pandemic has added further disruption, with a disproportionate impact on young people as they enter the labour market. Many skilled jobs require specific education and training, and young people need more support to make better-informed decisions about their future.